# Seoptist

> Seoptist is a UK SaaS platform that measures how AI assistants (ChatGPT, Google Gemini and AI Overviews, Perplexity, Claude, Microsoft Copilot) describe and recommend a business, audits the business's website for technical SEO and GEO (Generative Engine Optimisation) readiness, and combines every finding into one prioritised improvement checklist. It also covers classic SEO: keyword and rank tracking, Core Web Vitals, Google Search Console and GA4 integration, backlinks, local SEO and content tools. Built in London by Handy & Must Ltd.

Key facts:
- Product type: software platform (not an agency). Customers are UK local service businesses, e-commerce brands and digital agencies (white-label).
- Data sources: official APIs (OpenAI, Google Gemini, Perplexity Sonar, Anthropic) and licensed data providers (DataForSEO, SerpApi). Seoptist never scrapes consumer AI interfaces.
- Pricing (GBP, excluding VAT): Starter £49/month, Growth £149/month, Agency £399/month, Enterprise from £1,000/month. Annual billing gives two months free. 14-day free trial on all plans.
- Free tool: the Free AI Visibility Check runs five customer prompts across two AI engines for any UK business and returns a snapshot score.
- Company: Handy & Must Ltd, 3rd Floor, 86-90 Paul Street, London EC2A 4NE, United Kingdom. Registered in England and Wales. Email hello@seoptist.com, phone +44 7845 104318.
- Hosting and compliance: data hosted in the UK, UK GDPR compliant.

## Product
- [Home](https://seoptist.com/): overview of AI visibility tracking, the SEO and GEO audit and the prioritised checklist.
- [Features](https://seoptist.com/features): every module, the engines tracked, and what the audit checks.
- [Pricing](https://seoptist.com/pricing): plans, add-ons, comparison table and billing FAQ.
- [For agencies](https://seoptist.com/for-agencies): white-label reporting, client workspaces and client-viewer logins.
- [Free AI Visibility Check](https://seoptist.com/free-check): free snapshot of whether AI assistants mention a business.
- [How it works](https://seoptist.com/how-it-works): crawl, prompt suggestion, weekly engine runs with three samples, analysis, checklist, auto-verification.
- [Sample report](https://seoptist.com/sample-report): a full illustrative weekly report with charts (visibility by engine, share of voice, heat map, cited domains, sentiment, health score, checklist).
- [Security and data handling](https://seoptist.com/security): official APIs only, UK hosting, encryption, retention, sub-processors, UK GDPR.
- [Roadmap](https://seoptist.com/roadmap): phases 1 to 4, what is live and what is planned.
- [Changelog](https://seoptist.com/changelog): what shipped, when.
- [Customer application](https://app.seoptist.com/): login and registration for the Seoptist dashboard.

## AI engines
- [AI engines overview](https://seoptist.com/engines): how each engine retrieves and cites, and what Seoptist measures.
- [ChatGPT](https://seoptist.com/engines/chatgpt): OAI-SearchBot and ChatGPT-User, search decision, citations, tips.
- [Google Gemini](https://seoptist.com/engines/gemini): Search grounding, Business Profile data, Googlebot versus Google-Extended.
- [Perplexity](https://seoptist.com/engines/perplexity): PerplexityBot, numbered citations, freshness.
- [Claude](https://seoptist.com/engines/claude): Claude-User and Claude-SearchBot, cautious answers, consistency.
- [Google AI Overviews](https://seoptist.com/engines/google-aio): built from the regular index; ranking as a prerequisite.

## Free tools (browser-only, no sign-up)
- [Free tools hub](https://seoptist.com/tools)
- [AI crawler checker](https://seoptist.com/tools/ai-crawler-checker): paste robots.txt, see which AI bots are allowed or blocked, get a fix snippet.
- [llms.txt generator](https://seoptist.com/tools/llms-txt-generator): form to preview and download an llms.txt.
- [Share of voice calculator](https://seoptist.com/tools/share-of-voice-calculator): mention counts in, SoV donut and per-engine bars out.
- [Schema generator](https://seoptist.com/tools/schema-generator): LocalBusiness, FAQPage and Service JSON-LD with validation.

## Knowledge base
- [Glossary](https://seoptist.com/glossary): A to Z definitions of GEO and SEO terms (each term at /glossary/{slug}).
- [Questions and answers](https://seoptist.com/qa): short answers grouped by category (each at /qa/{slug}).
- [Comparisons](https://seoptist.com/compare): side-by-side comparisons (each at /compare/{slug}).
- [Blog](https://seoptist.com/blog): guides, with tag pages at /blog/tag/{tag} and an RSS feed at /feed.xml.
- [llms-full.txt](https://seoptist.com/llms-full.txt): full text of every key page in one file.

## Guides
- [What is Generative Engine Optimisation (GEO)?](https://seoptist.com/blog/what-is-generative-engine-optimisation): definition, how GEO differs from SEO, and how to measure it.
- [robots.txt for AI crawlers](https://seoptist.com/blog/robots-txt-for-ai-crawlers): the AI user agents, training versus retrieval, and a copyable robots.txt.
- [llms.txt explained](https://seoptist.com/blog/llms-txt-explained): what the file is for and a template for UK businesses.
- [Why AI visibility differs from Google rankings](https://seoptist.com/blog/ai-visibility-vs-google-rankings): six reasons the two diverge and what to do.

## Company
- [About](https://seoptist.com/about): the SEO doctor story, mission and Handy & Must Ltd.
- [Contact](https://seoptist.com/contact): email, phone and office address.

## Optional
- [Privacy policy](https://seoptist.com/legal/privacy)
- [Terms of service](https://seoptist.com/legal/terms)
- [Cookie policy](https://seoptist.com/legal/cookies)
- [Handy & Must Ltd](https://handymust.co.uk): parent company.