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Seoptist

Features

Every module, from AI answers to Core Web Vitals

Seoptist is built so a small team can run a complete SEO and GEO programme without juggling five tools.

Engines

Engines we track

Phase 1 engines are live today. Phase 2 engines are rolling out to Growth, Agency and Enterprise plans.

EngineData sourceStatus
ChatGPTOpenAI APILive
GeminiGoogle Gemini APILive
PerplexityPerplexity Sonar APILive
ClaudeAnthropic APIPhase 2
Google AI OverviewsLicensed search data (SerpApi)Phase 2
Google AI ModeLicensed search data (SerpApi)Phase 2
CopilotLicensed search data (SerpApi)Phase 2

All results come from official APIs or licensed data providers. We never scrape consumer chat interfaces or create fake accounts.

Modules

What you get

AI visibility and share of voice

Measure how often, how prominently and how positively AI assistants mention you when customers ask for what you sell.

  • Visibility score per engine, charted week by week
  • Share of voice against up to 10 competitors
  • Average position in lists and recommendations
  • Engine by prompt heat map to spot blind spots
  • Top cited domains: who the engines trust in your sector
  • Three samples per prompt to smooth AI randomness

Accuracy and sentiment alerts

Assistants sometimes invent prices, mix you up with a namesake or describe you negatively. We flag it the moment it happens.

  • Sentiment classification for every mention
  • Fact checks against your business profile (address, hours, services)
  • Alerts by email, Slack or Teams when something changes
  • Prompt detail view with highlighted mentions and citations

Technical SEO and GEO readiness audit

A full crawl of your site with rendering, scored against more than 120 rules covering classic SEO and the new requirements of AI crawlers.

  • Crawl up to 5,000 pages with JavaScript rendering
  • Site health score and per-page issues
  • Structured data validation and gaps
  • robots.txt, llms.txt and AI crawler access checks
  • Re-run on demand or on schedule

Prioritised improvement checklist

The main work screen. Every finding from every module in one list, ordered by impact and effort, with how-to-fix detail.

  • Impact and effort scoring, quick wins surfaced first
  • Category and status filters, owners and due dates
  • Step-by-step fix instructions with copyable code
  • Progress graph and health score over time
  • Ask-for-help button on any item

Core Web Vitals

Performance affects rankings, conversions and whether AI crawlers bother to render your pages.

  • LCP, INP and CLS for key templates
  • Lab and field data side by side
  • Mobile and desktop
  • Fixes tied to the checklist

Keyword and rank tracking

Classic tracking, with a twist: see which of your keywords already trigger AI Overviews and whether you appear in them.

  • Keyword research with UK volumes
  • National and local rank history
  • AI Overview presence per keyword
  • Competitor gap analysis

Search Console and GA4

Connect Google once. We bring in queries, clicks, impressions and conversions, and separate out the sessions that came from AI assistants.

  • OAuth connection, read-only
  • AI referral traffic segment
  • Query to prompt matching
  • Weekly summary email

Content and schema tools

Turn findings into pages: on-page recommendations, schema markup and llms.txt generators, and content briefs built from the questions AI engines are answering.

  • On-page recommendations per URL
  • JSON-LD generator for Organization, LocalBusiness, Product, FAQ
  • llms.txt generator
  • Content briefs

White-label for agencies

Run every client from one login and report under your own brand.

  • Client workspaces with a switcher
  • Client-viewer logins
  • Reports with your logo and colours
  • PDF export and scheduled emails

Audit

What the audit checks

Six categories, more than 120 rules, every finding with impact, effort and a fix.

Crawl and indexing

  • robots.txt rules and sitemap health
  • Canonical tags and duplicates
  • Redirect chains, 4xx and 5xx
  • noindex and orphan pages

On-page

  • Titles and meta descriptions
  • Heading structure
  • Thin or duplicate content
  • Internal linking and anchor text

Technical

  • HTTPS and mixed content
  • Mobile friendliness
  • Hreflang and language
  • JavaScript rendering issues

Performance

  • Core Web Vitals
  • Image weight and formats
  • Render-blocking resources
  • Caching and compression

Structured data

  • Organization and LocalBusiness
  • Product, Service, FAQ, Article
  • Validation errors
  • Missing sameAs and identifiers

GEO readiness

  • AI crawler access (GPTBot, ClaudeBot, PerplexityBot, Google-Extended)
  • llms.txt presence and quality
  • Entity clarity: who you are, where, what you do
  • Citable, answer-shaped content

The checklist

How prioritisation works

Every finding, whether it came from an AI answer, the crawler, Core Web Vitals or Search Console, is scored on two axes: expected impact on visibility and effort to fix. The checklist sorts by impact divided by effort, so quick wins float to the top and large projects are grouped for planning.

  • CriticalBlocks crawlers or breaks indexing. Fix this week.
  • HighHurts AI mentions or rankings materially.
  • MediumWorth doing in the next sprint.
  • LowPolish and hygiene.

Example checklist item

HighGEO readinessEffort: 10 min

Allow AI crawlers in robots.txt

GPTBot and ClaudeBot are blocked by a wildcard rule. Engines that use live retrieval cannot read your pages, so they fall back to older or third-party information.

User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

Find out what AI assistants say about you today.

Run the free check in two minutes, or start a trial and get your full SEO and GEO checklist this week.

No card needed for the free check. Prices exclude VAT.