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Seoptist

AI visibility tracking + full SEO, for UK businesses

See how AI assistants talk about your brand, and fix what is holding you back.

Seoptist asks ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews the questions your customers ask, audits your site for SEO and GEO readiness, and turns it all into one prioritised checklist. Think of it as a check-up from your SEO doctor, every week.

Free, no card required. Or start a 14-day free trial for the full report.

Tracked through official APIs and licensed data. No scraping, ever.

  • ChatGPT
  • Gemini
  • Perplexity
  • Claude
  • Google AI Overviews

How it works

Diagnosis, prescription, progress

Three steps from first login to your first fixed issue. No agency retainer, no spreadsheets.

  1. 01

    We study your site and suggest prompts

    Tell us your domain, sector and area. Seoptist reads your site, works out what you sell and to whom, and proposes the questions your customers actually ask AI assistants. You approve or edit the list.

  2. 02

    We ask the AI engines every week

    Each week we put those prompts to ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews through official APIs and licensed data, and record whether you are mentioned, what is said, and who gets cited instead.

  3. 03

    You get one prioritised checklist

    AI findings and the full SEO audit are merged into a single list ordered by impact and effort, with how-to-fix instructions and copyable code. Tick items off, assign them, and watch your scores move.

Everything in one place

AI visibility and classic SEO, finally together

The findings from both worlds land in the same checklist, so your team works on what moves the needle.

  • AI visibility and share of voice

    Visibility score per engine, share of voice against competitors, average position and an engine-by-prompt heat map.

  • Accuracy and sentiment alerts

    Know when an assistant gets your prices, address or services wrong, or turns negative, before your customers do.

  • Technical SEO and GEO readiness audit

    Crawl up to 5,000 pages for indexing, on-page, structured data and AI crawler access issues, with a health score.

  • Prioritised improvement checklist

    Every finding ranked by impact and effort, with quick wins, owners, due dates and ready-to-paste fixes.

  • Core Web Vitals

    Lab and field performance for key pages, tracked over time, with the fixes that matter most for LCP, INP and CLS.

  • Keyword and rank tracking

    Research keywords, track national and local rankings, and see which queries already trigger AI Overviews.

  • Search Console and GA4

    Connect Google once and see clicks, impressions, conversions and the traffic that AI assistants send you.

  • White-label for agencies

    Client workspaces, client-viewer logins and reports with your logo and colours. Your clients, your brand.

7
AI engines tracked, through official APIs and licensed data
120+
audit rules across SEO, performance and GEO readiness
Weekly
visibility runs on every plan, daily on request
1
checklist for your whole team, from quick wins to big fixes

Pricing

Simple plans in GBP

Start with a 14-day free trial. Upgrade when you need more prompts, engines or clients.

Starter

For local businesses that want to know how AI talks about them.

£49/month

Billed monthly, cancel any time

  • 30 tracked prompts
  • 3 AI engines (ChatGPT, Gemini, Perplexity)
  • Weekly visibility runs
  • Technical SEO + GEO readiness audit (100 pages)
  • Prioritised improvement checklist
  • Core Web Vitals monitoring
  • Weekly email summary
Start 14-day free trial
Most popular

Growth

For growing brands and e-commerce teams.

£149/month

Billed monthly, cancel any time

  • 100 tracked prompts
  • 5 AI engines incl. Claude and Google AI Overviews
  • Weekly visibility runs
  • Technical SEO + GEO audit (500 pages)
  • Keyword research and rank tracking
  • Search Console and GA4 integration
  • On-page recommendations, schema and llms.txt generator
  • Sentiment and accuracy alerts
  • PDF reports
Start 14-day free trial

Agency

For agencies reporting to multiple clients.

£399/month

Billed monthly, cancel any time

  • 300 tracked prompts across clients
  • All AI engines
  • Client workspaces and client-viewer logins
  • White-label reports (logo and colours)
  • 500 audit pages per client
  • Backlink and local SEO modules
  • Slack and Teams alerts
  • Priority support
Start 14-day free trial

Prices exclude VAT. All plans include a 14-day free trial.

FAQ

Questions people ask us

What is Generative Engine Optimisation (GEO)?

GEO is the practice of making your business easy for AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews to find, understand and recommend. Where SEO optimises for a list of ten blue links, GEO optimises for a single synthesised answer. Seoptist measures how often and how accurately you appear in those answers, then tells you what to change on your site to improve.

Do you scrape ChatGPT or other AI websites?

No. Seoptist never scrapes consumer AI interfaces and never creates fake accounts. We query the engines through their official APIs (OpenAI, Google Gemini, Perplexity Sonar, Anthropic) and use licensed data providers (DataForSEO, SerpApi) for Google AI Overviews and AI Mode. That keeps the data reliable and keeps everyone within the providers' terms of service.

What is SEO and why does it still matter?

SEO (search engine optimisation) is the process of improving your website so it ranks higher in search results on Google and Bing when potential customers search for your products or services. It still matters because AI assistants draw heavily on the same signals: a crawlable, fast, well-structured site with clear, trustworthy content is what both search engines and AI models reward. Seoptist covers the classic SEO work and the new AI visibility work in one place.

How long does it take to see results?

AI visibility can change within weeks once you fix the basics (crawler access, structured data, clear entity information), because AI engines that use live retrieval pick up changes quickly. Classic organic rankings are slower and typically take three to twelve months to move materially, depending on competition. Seoptist tracks both every week so you can see progress, and the checklist shows the quick wins first.

What does Seoptist actually do, in short?

Seoptist asks the AI engines the questions your customers ask, records whether and how you are mentioned, compares you with competitors, and audits your website for technical SEO, on-page, performance, structured data and GEO readiness. Every finding lands in one prioritised improvement checklist with step-by-step fixes and copyable code. You also get keyword and rank tracking, Core Web Vitals, Search Console and GA4 data and weekly reports.

Is this an agency? Will you do the work for me?

Seoptist is a software platform, not an agency. You (or your agency) get the diagnosis and the prescription: a clear checklist with how-to-fix instructions. Most items are quick to apply yourself or hand to your developer. If you would rather have someone do it, each checklist item has an "ask for help" option and we can connect you with a partner agency.

Do you use any black-hat tactics, PBNs or low-quality backlinks?

No. Seoptist follows ethical, white-hat practice that aligns with search engine and AI provider guidelines. Our recommendations focus on genuine content quality, technical health, structured data and real authority signals. We never suggest keyword stuffing, cloaking, private blog networks, comment spam or bought links, because they risk penalties and simply do not work with AI engines.

Is AI-generated content good for SEO and GEO?

It can help, with care. AI is useful for drafting and structuring, but content must be reviewed by a human, be accurate, and add something a reader cannot get elsewhere. Thin, generic AI text tends to perform poorly in both search and AI answers. Seoptist's content tools produce briefs and on-page suggestions, and we always recommend expert review before publishing.

How do you track and measure progress?

Each week Seoptist re-runs your prompts across the selected engines and records mentions, position, sentiment, accuracy and citations. You get a visibility score per engine, share of voice against competitors, a site health score from the audit, and integrations with Google Search Console and GA4 for traffic (including traffic referred by AI assistants). Everything is charted over time and summarised in a weekly email or PDF report.

Is the free AI Visibility Check really free?

Yes. Enter your domain, sector and town, verify your email, and we run five realistic customer prompts across two AI engines and show you a snapshot score. There is no card and no obligation. The full product adds more prompts, up to seven engines, competitors, the audit and the checklist, with a 14-day free trial.

Find out what AI assistants say about you today.

Run the free check in two minutes, or start a trial and get your full SEO and GEO checklist this week.

No card needed for the free check. Prices exclude VAT.