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Illustrative data: a fictional plumber, realistic numbers

Weekly AI visibility report

Aire Valley Plumbing · Emergency plumbing, Leeds and West Yorkshire · Growth plan · 12 weeks to 5 October 2026

Get this for your businessHow it is produced
AI visibility (all engines)
51%▲ 27 pts over 12 weeks
share of sampled answers that mention you
Share of voice
31%▲ 7 pts over 12 weeks
vs 3 competitors, 100 prompts
Citation rate
18%▲ 11 pts over 12 weeks
answers that link to your domain
Site health score
78▲ 26 pts over 12 weeks
120+ SEO and GEO rules

AI visibility by engine

Percentage of weekly samples mentioning the brand, 3 samples × 100 prompts per engine

AI visibility by engine over 12 weeks0%25%50%75%100%W1W3W5W7W9W11W12VisibilityWeekChatGPT, W1: 31%ChatGPT, W2: 33%ChatGPT, W3: 36%ChatGPT, W4: 35%ChatGPT, W5: 41%ChatGPT, W6: 44%ChatGPT, W7: 47%ChatGPT, W8: 52%ChatGPT, W9: 55%ChatGPT, W10: 58%ChatGPT, W11: 61%ChatGPT, W12: 64%ChatGPT 64%Claude, W1: 24%Claude, W2: 25%Claude, W3: 27%Claude, W4: 30%Claude, W5: 32%Claude, W6: 34%Claude, W7: 38%Claude, W8: 40%Claude, W9: 42%Claude, W10: 45%Claude, W11: 47%Claude, W12: 49%Claude 49%Gemini, W1: 18%Gemini, W2: 19%Gemini, W3: 22%Gemini, W4: 21%Gemini, W5: 26%Gemini, W6: 28%Gemini, W7: 31%Gemini, W8: 33%Gemini, W9: 36%Gemini, W10: 39%Gemini, W11: 41%Gemini, W12: 44%Gemini 44%AI Overviews, W1: 9%AI Overviews, W2: 10%AI Overviews, W3: 10%AI Overviews, W4: 12%AI Overviews, W5: 14%AI Overviews, W6: 15%AI Overviews, W7: 18%AI Overviews, W8: 19%AI Overviews, W9: 22%AI Overviews, W10: 24%AI Overviews, W11: 26%AI Overviews, W12: 29%AI Overviews 29%Perplexity, W1: 38%Perplexity, W2: 40%Perplexity, W3: 42%Perplexity, W4: 45%Perplexity, W5: 47%Perplexity, W6: 52%Perplexity, W7: 54%Perplexity, W8: 57%Perplexity, W9: 60%Perplexity, W10: 61%Perplexity, W11: 65%Perplexity, W12: 68%Perplexity 68%
ChatGPT: 31% to 64%; Claude: 24% to 49%; Gemini: 18% to 44%; AI Overviews: 9% to 29%; Perplexity: 38% to 68%
  • ChatGPT
  • Claude
  • Gemini
  • Google AI Overviews
  • Perplexity

Share of voice

Brand mentions ÷ all brand mentions, all engines, this week

Share of voice versus three competitorsAire Valley Plumbing: 31.0%Leeds Rapid Response: 38.0%Yorkshire Gas & Plumbing: 19.0%Dyno-Rod: 12.0%31%you
  • Aire Valley Plumbing31%
  • Leeds Rapid Response38%
  • Yorkshire Gas & Plumbing19%
  • Dyno-Rod12%

Leeds Rapid Response leads on Gemini and AI Overviews, where Google reviews are the main source. Your gap is 7 points, down from 19 in week 1.

Engine × prompt heat map

Visibility per prompt this week. Dark cells are good; empty cells are your blind spots.

Visibility per prompt and engineChatGPTGeminiPerplexityClaudeemergency plumber Leeds eveningsemergency plumber Leeds evenings × ChatGPT: 67%67%emergency plumber Leeds evenings × Gemini: 33%33%emergency plumber Leeds evenings × Perplexity: 100%100%emergency plumber Leeds evenings × Claude: 67%67%boiler repair Horsforthboiler repair Horsforth × ChatGPT: 100%100%boiler repair Horsforth × Gemini: 67%67%boiler repair Horsforth × Perplexity: 67%67%boiler repair Horsforth × Claude: 67%67%burst pipe what to do Leedsburst pipe what to do Leeds × ChatGPT: 33%33%burst pipe what to do Leeds × Gemini: 0%0%burst pipe what to do Leeds × Perplexity: 67%67%burst pipe what to do Leeds × Claude: 33%33%best plumber near Headingleybest plumber near Headingley × ChatGPT: 67%67%best plumber near Headingley × Gemini: 33%33%best plumber near Headingley × Perplexity: 100%100%best plumber near Headingley × Claude: 33%33%gas safe engineer West Yorkshiregas safe engineer West Yorkshire × ChatGPT: 33%33%gas safe engineer West Yorkshire × Gemini: 33%33%gas safe engineer West Yorkshire × Perplexity: 67%67%gas safe engineer West Yorkshire × Claude: 67%67%cost of unblocking a drain UKcost of unblocking a drain UK × ChatGPT: 0%0%cost of unblocking a drain UK × Gemini: 0%0%cost of unblocking a drain UK × Perplexity: 33%33%cost of unblocking a drain UK × Claude: 0%0%
LowHigh visibility

Top cited domains

Share of answers in your sector that cite each domain

Top cited domainscheckatrade.comcheckatrade.com: 41% (third party)41%yell.comyell.com: 33% (third party)33%trustatrader.comtrustatrader.com: 27% (third party)27%google.com/mapsgoogle.com/maps: 24% (third party)24%airevalleyplumbing.co.ukairevalleyplumbing.co.uk: 18% (your domain)18%leedsrapidresponse.co.ukleedsrapidresponse.co.uk: 16% (third party)16%reddit.comreddit.com: 9% (third party)9%which.co.ukwhich.co.uk: 7% (third party)7%
checkatrade.com 41%, yell.com 33%, trustatrader.com 27%, google.com/maps 24%, airevalleyplumbing.co.uk 18%, leedsrapidresponse.co.uk 16%, reddit.com 9%, which.co.uk 7%

your domain · third-party sources

Sentiment of mentions by engine

Classified per mention: positive, neutral or negative

Sentiment of brand mentions by engineChatGPTChatGPT – Positive: 71%71%ChatGPT – Neutral: 26%26%ChatGPT – Negative: 3%PerplexityPerplexity – Positive: 58%58%Perplexity – Neutral: 39%39%Perplexity – Negative: 3%GeminiGemini – Positive: 44%44%Gemini – Neutral: 50%50%Gemini – Negative: 6%ClaudeClaude – Positive: 62%62%Claude – Neutral: 35%35%Claude – Negative: 3%Google AI OverviewsGoogle AI Overviews – Positive: 38%38%Google AI Overviews – Neutral: 55%55%Google AI Overviews – Negative: 7%
PositiveNeutralNegative

Accuracy alerts

Claims in AI answers that contradict your fact card

  • GeminiOpen

    Says call-out fee is £120

    Fact card: Website states £95 including first hour

  • ChatGPTOpen

    Lists Harrogate as covered

    Fact card: Harrogate not in service area

Site health score

Weighted across six audit categories, 500 pages crawled

  • Technical84
  • On-page72
  • GEO readiness69
  • Performance81
  • Structured data88
  • Local74

Health score over time

Each closed checklist item moves the score on the next scan

Site health score over 12 weeks0255075100W1W3W5W7W9W11W12ScoreWeekHealth, W1: 52Health, W2: 55Health, W3: 58Health, W4: 61Health, W5: 63Health, W6: 66Health, W7: 69Health, W8: 70Health, W9: 73Health, W10: 75Health, W11: 77Health, W12: 78Health 78
Health: 52 to 78

Prioritised checklist (excerpt)

Sorted by impact × 2 − effort. Six of 38 open items shown.

  1. highStructured dataTo do

    Add openingHours and areaServed to LocalBusiness schema

    Gemini and AI Overviews could not confirm evening availability in 4 of 6 prompts.

    Impact 5/5Effort 1/5
  2. criticalGEO readinessDone · auto-verified

    Allow Claude-User and PerplexityBot in robots.txt

    Retrieval crawlers were blocked by a wildcard rule; fixed and auto-verified on scan #13.

    Impact 5/5Effort 1/5
  3. highContentIn progress

    Create an 'Emergency plumber Leeds' page with FAQ block

    No page answers the highest-volume prompt directly; competitors are cited from their service pages.

    Impact 4/5Effort 3/5
  4. highLocalTo do

    Claim and complete Checkatrade and Yell profiles

    These two directories are cited in 41% and 33% of answers in your sector.

    Impact 4/5Effort 2/5
  5. mediumOn-pageTo do

    Fix 23 pages with duplicate title tags

    Duplicate titles across area pages blur which page should rank for which town.

    Impact 3/5Effort 2/5
  6. mediumPerformanceTo do

    Reduce LCP on /boiler-repair from 3.9s to under 2.5s

    Hero image is 1.8 MB and unoptimised.

    Impact 3/5Effort 3/5

All figures on this page are illustrative. Real reports are generated weekly from official API responses and your own crawl, and can be exported as PDF or shared with client-viewer logins.

What you would do next

The report tells you what to fix first

In this example the two quickest wins add opening hours to schema and claim the two directories AI engines cite most. Both take under an hour.

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