GEOContent
llms.txt explained (with a template)
What the llms.txt proposal is, what it does and does not do for AI visibility, and a copy-and-paste template for a UK business website.
· 4 min read
Blog
Articles tagged “GEO”
10 guides from the Seoptist team.
- ContentGEOCopywriting
Writing quotable pages: paragraph structure that LLMs lift into answers
AI assistants do not summarise your page; they extract passages from it. Here is the paragraph structure that gets extracted, with before-and-after examples you can apply to any service page.
· 6 min read
- GEOTechnical SEO
How to let AI crawlers in: robots.txt for GPTBot, ClaudeBot and PerplexityBot
A practical guide to the AI user agents that matter, what each one does, and a robots.txt you can copy that lets assistants cite you without giving away the whole site.
· 4 min read
- AI OverviewsGoogleGEO
Google AI Overviews for UK businesses: what triggers them and how to appear in them
AI Overviews now sit above the organic results for a growing share of UK searches. Here is which queries trigger them, how the sources are chosen, and what to change on your site to be one of them.
· 6 min read
- GEOAI visibility
What is Generative Engine Optimisation (GEO)?
GEO is how you get recommended by ChatGPT, Gemini, Perplexity and Google AI Overviews. Here is what it means, how it differs from SEO, and where to start.
· 3 min read
- PerplexityCitationsGEO
Perplexity citations: how to become a source it quotes
Perplexity shows its sources with every answer, which makes it the most transparent engine to optimise for. Here is what it cites, why, and how to get your pages into the list.
· 5 min read
- NAP consistencyAccuracyLocal SEO
Why AI assistants get your prices, address and opening hours wrong, and how to fix it
An assistant that sends customers to your old address or quotes last year's prices is worse than one that ignores you. Here is where the wrong facts come from and a repeatable way to correct them.
· 6 min read
- Structured dataTechnical SEOGEO
Schema markup that AI engines actually use: LocalBusiness, FAQPage, Product, Service
Not all structured data earns its keep. These four schema.org types remove the ambiguity that stops AI assistants recommending you, with JSON-LD examples you can adapt.
· 6 min read
- GEOLocal SEOChecklist
A GEO audit checklist for local UK service businesses
A practical, ordered checklist for plumbers, electricians, cabling contractors, dentists and other local trades who want to be recommended by ChatGPT, Gemini, Perplexity and Google AI Overviews.
· 6 min read
- GEOChatGPTAI visibility
How ChatGPT decides which businesses to recommend (and what you can influence)
When someone asks ChatGPT for a plumber, an accountant or a software tool, it names three to five businesses. Here is how that shortlist is built, which parts you can change, and which you cannot.
· 5 min read
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